Light on Price. Heavy on Performance 

New FACTOR reel is the light-on-weight, thick-on-features choice foreveryday reliability, smooth stopping power and the kind of bang for the buck you can take straight to the (river) bank.FACTOR’s sealed carbon-fiber disc drag bucks water and debris, while providing a full range of settings to either flex muscle or apply tippet-saving finesse when reaching for 7X. High-speed line pickup comes via a large arbor build, allowing you to keep pace with the hardest-pulling fish in the ditch. And FACTOR’s diecast aluminum architecture provides the perfect balance of airy, hard-angled porting meets full-circle structural strength. Whether you’re playing small ball on Catskill creeks or running laps on big-league Western tailwaters – FACTOR packs game.